“Your Money or Your Life” (YMYL) pages refer to those web pages.
This includes the topics that can affect a customer’s happiness for the future, their health, financial status, or safety. These YMYL pages have higher quality standards as they influence users’ well-being, according to Google.
Examples of YMYL Topics
- Financial Inforamtion : Investing and finance budgeting saving credit score loans retirement planning cryptocurrency
- Healthcare and Lifestyle : Getting the right information on health and medicine is necessary to lead a healthy life.
- Legal and Safety advice: financial fraud, cybersecurity and consumer protection.
- News and Current Events: economic changes, emergencies and alerts.
- Employment and career guidance : Getting help with hunting for jobs, negotiating salary and workplace rights.
Information about significant topics like global events, politics, science, or tech that is relevant.
All of these topics help the users and discuss user well-being. YMYL pages should have an excellent collection of relevant information for users. If you mislead with information then you can be caught by search engines.
Criteria for Google’s Evaluation of YMYL Pages
- To make sure YMYL messages are credible, Google believes in the E-E-A-T factor.
- Experience: You have firsthand experience of the topic while you create the content, so it matters.
- “Expertise means the amount of knowledge, research papers, or the skill level of a creator.”
- Authoritativeness means that it needs to be recognized or the website must be seen as a reliable source.
- Trustworthiness pertains to the website or information being reliable and certified.
It is important to achieve the E-E-A-T meaning for YMYL pages to rank better. Search Engines want to give their users reliable, relevant, and good-to-read information as per the Search Intent.
