Vertical search also known as topical search refers specialty in the search engine that allows you to search regarding a specific topic. It is an online search on a search engine that focuses on a specific industry, content type, or topic. Search engines like Google these vertical search engines limit results to a particular category, providing more targeted and relevant information.

Examples of Vertical Search Engines

• eCommerce: Amazon, eBay, Myntra
• Travel: Skyscanner, Google Flights, Airbnb
• Jobs: Indeed, Glassdoor
• Apparel: Search related to clothing 
• Local Search:  Google Maps
• Media & Content: Google Images, Google News, YouTube

Why Is Vertical Search Important?

• More Relevant Results: Filters out unrelated content and focuses on a single topic.
• Better User Experience: Helps users find niche-specific information faster.
• SEO & Business Benefits: Less competitive than general search, increasing visibility for businesses in targeted markets.

Vertical Search vs. Horizontal Search

• Vertical Search: Specializes in a specific category (e.g., only travel, results on).
• Horizontal Search: Searches the entire web across all topics (e.g., Google’s main search engine).

Does Google Use Vertical Search?
Yes, Google has vertical search features within its general search engine, such as:

• Google Images (image-focused search)
• Google News (news-specific search)
• Google Flights (travel search)
• Google Maps (local business search)