Universal Search is sometimes called Blended Search or Enhanced Search. This feature of a search engine integrates results from a variety of content types and, in the end, shows the most relevant search results. Users get to see web pages, images, videos, news, maps, and more in a single search result.

How Universal Search Works

• Search engines use different media to display results rather than just text-based results keeping the search intent in mind.
• In 2007, Google introduced the Universal Search to enhance user experience by providing various search results.
• It enables searchers to find the most valuable content more quickly by curbing follow-up searches.

Why Is Universal Search Important?

• It enhances the search experience by providing deeper and more relevant results.
• Enables to rank in different search verticals like image and video  searches
• Assists businesses in diversifying traffic sources beyond web pages.

SEO Considerations for Universal Search

• To increase visibility in blended search results, consider.
• Optimizing multimedia content (images, videos, maps).
• Using special code to help search engines understand content.
• Check out SERP results to see which formats are most common.

Websites can benefit from Universal Search and leverage the traffic generated from it with different types of content rather than just web pages.