As the term implies, “thin” content refers to content that has a low word count. Thin content means the website pages do not have enough content for the topic for the user. A page can be considered thin if it has content that’s low quality or not useful to the user, crawlers, or both. This affects customer experience and results in low search rankings.

Common Examples of Thin Content

• Generated content refers to texts produced automatically which do not help the user.
• Thin affiliate pages mainly contain affiliate links and with little original content.
• Getting things from other websites, people, or places and those things being used without any analytic meaning of their own.
• Doorway pages are low-value pages that are created to rank in search engines to redirect users.

Impact of Thin Pages on SEO

A Google manual action or penalty can be caused by thin content. This lowers a website’s ability to show up in search results. In 2011, Google launched Panda as an algorithm update targeting low-quality and thin content. This highlights the importance of having relevant, original, valuable content for ranking.

How to Avoid Thin Content

• Make original articles that are lengthy, and helpful to users.
• Don’t create duplicate or auto-generated content that has no value.
• Make pages better using images and videos and boost engagement

To keep your audience’s trust and your SEO rankings up, you must ensure content quality, intent, and content relevance.