Sitelinks are the extra links that show up below your website listing on the Search Engine Results Pages (SERPs) of Google. Shortcuts to main pages are provided by these site links that enhance the user experience. Google generates site links automatically. It is based on the structure. Also, it is based on the relevance of the website.
There are three Main types of Sitelinks
- The organic site links or standards are the links that appear on top-ranking results.
- Organizing links (horizontal) are shown as single-line links that link toward sections of a page.
- Sitelink assets, also known as paid site links, are site links that appear in Google Ads and can be customized by the advertiser.
Why are Sitelinks Important?
- Get higher user engagement by exploring visible and engaging search results through a higher click-through rate (CTR).
- It helps the users go quickly to relevant pages to reduce navigation time.
- Make SEO Performance Better and Rank This gives it more visibility and authority in the SERP space.
How to Optimize for Sitelinks
- You can play a role in influencing site links even if they are automatically generated.
- Enhance content relevance with clear and descriptive titles and headings.
- Maintaining a logical site structure for easy navigation.
- Using internal links that carry relevant keywords to showcase important pages.
How to Remove a Sitelink?
You can’t remove site links manually, however, you can control them by either changing the site structure or using a noindex tag (removes the page from search results completely).
