An SEO silo refers to a website structuring technique that organizes related content into different, interlinked categories based on a specific topic. SEO silo is a method that enables search engines to understand the relationship between pages and also improves website hierarchy for better indexing.
How SEO Silos Work?
SEO silo groups the related pages under a parent topic, silos enhance internal linking, distribute link equity effectively, and improve user navigation. Each SEO silo focuses on aligning the primary subject with supporting pages linking back to the main category page.
SEO Silo Best Practices are
- Logical Content Grouping for the website – Structure content into well-defined categories based on the content relevance of the website.
- Strategic Internal Linking – Ensure pages within a silo are linked to each other naturally while avoiding unnecessary restrictions on cross-linking between silos.
- User-Focused Navigation – Maintain a site structure to enhance user experience, and refine site structure, and search engine crawlability.
In modern SEO practices prioritize relevance over strict isolation. A well-structured internal linking strategy, such as a hierarchical “pyramid” approach, can improve a website’s SEO performance and give better content relevance.
