Search volume is the average number of times a specific keyword or search query is entered into a search engine over a given period. This metric is typically measured monthly. It helps calculate interest and demand for a topic keyword or search query in search engine results.Â
Why is Search Volume Important?Â
Search volume is a key metric in SEO and digital marketing, It is the metric that guides keyword research and content strategy. Several parameters are used to indicate the search volume:
- Search volume is the annual average of the searches, which may not signify real-time trends.
- Many search results have zero clicks due to featured snippets, ads, or users finding the answers directly on the SERP.
- Even a top-ranking page shares traffic with competing results.
Best Practices for Using Search Volume Effectively
- Search Volume – Consider additional factors such as keyword difficulty, competition, and user intent to prioritize valuable keywords.
- Evaluate Keywords that are Trending – Use tools like Google Trends to identify fluctuations and emerging interests.
- Assess the Traffic of the keywords – Instead of relying on search volume, analyze the estimated organic traffic of top-ranking pages to get a more realistic expectation of potential traffic.
FAQs
How can I check the search volume of the keyword?
SEO tools like Google Keyword Planner provide keyword search volume estimates.
Why do search volume numbers vary between tools?
Different tools use varied data sources and methodologies to estimate search volume and inconsistency.Â
What is a good or ideal search volume for a keyword?
It depends on the business goal. High-volume keywords can be more competitive and difficult to rank, while lower-volume keywords offer better-targeting opportunities.
