Search Visibility is the percentage of total possible organic clicks a webpage gets in search results. It shows how much a website appears in the search engine result pages (SERPS) of relevant keywords. A greater search visibility percentage indicates a stronger presence in search results.
How is Search Visibility Calculated?
A site receives several clicks from its keyword rankings over a given period. It is typically calculated using the formula.
Say, if a keyword is searched for 500 times in a month and you get 50 clicks, then your search visibility for that keyword is 5%.
Ways to Improve Search Visibility
- Optimize for Search Intent.
- Adjust your content according to the search needs of users.
- Check the top-ranking pages for the best content format and approach.
- Earn High-Quality Backlinks.
- Get links from trusted sources to boost your authority and ranking potential.
- To identify high-quality content already existing online within your niche,Â
- Enhance Internal Linking.
- Use strategic internal links to pass page rank effectively on the website.
- Use site audit tools to find linking opportunities and use relevant anchor texts.
FAQÂ
Can a Website Achieve 100% Search Visibility?Â
No website can get 100% search visibility. Since users often click on multiple results at the same time. And search engines use multiple ranking elements., such as ads, featured snippets, and other competing results.
What is a Good Search Visibility Score?Â
The higher, the better. When your search visibility score is strong, you get higher organic traffic, brand exposure, and conversion chances. It varies based on the competition in your industry and the keywords you’re targeting.
