Rich snippets are enhanced search results listings that typically contain extra information taken from a web page’s structured data.  To enhance search engine visibility and ranking of your website, provide rich snippets of the essential details like rating, cooking times, event dates, and more. These snippets appear in search results and on websites, providing valuable information to users so they can make purchases and obtain information. Â
Examples of Rich Snippets
- Star ratings and user reviews are displayed.
- Recipes: Tells the cooking time, components, and calories.
- Events: Shows the dates of the events, their locations, and availability of tickets.
- Product details, assessment, and information.Â
Why Are Rich Snippets Important?
- When the content appears visually enhanced, results attract more user attention.
- When you provide important information upfront, the user experience improves. It helps users quickly find the information they need.Â
- Enhances the SEO Performance: Making it easier for Google to interpret your content, ranking chances, and also making your articles eligible for voice search results.Â
How to create a SnippetÂ
- Use Schema.org markup on your web pages as per the Google Search Central guidelines. Â
- Specify the organization of a webpage and pick the right data type.Â
- Using formats such as JSON-LD helps Google identify and show rich snippets in search results.
