Pogo-sticking signifies the user behavior where visitors quickly navigate between the search engine results page (SERP)  and multiple search results. This mostly occurs for the web pages where the user finds it unsatisfactory and immediately returns to SERP to search for other options there. 

Does Pogo-Sticking Affect SEO?

While Google has stated that it does not use pogo-sticking as a direct ranking factor, some say it is an insight that tells how you can work on the web page to make it more user-friendly. However, a high pogo-sticking rate can indicate poor user experience, irrelevant content, or content mismatch. This can lead to lower engagement and conversions.

Causes of Pogo-Sticking,  How to Avoid It Pogo Sticking 

• Mismatched Search Intent: Ensure content aligns with what users are searching for—whether informational, navigational, transactional, or commercial investigation.
• Web Design: make sure the website design is easy to navigate and makes the read easy and modernizes your website’s appearance.
• Bad User Experience (UX): Optimize page speed and mobile-friendliness and avoid intrusive ads that disrupt engagement.
• Clickbait Titles: Misleading headlines attract clicks but disappoint users. Ensure your content delivers on its promises.

By addressing and working on these factors, websites can reduce pogo-sticking, improve retention, and enhance overall user satisfaction.