Off-page SEO is those things that you do away from your website for SEO and/or marketing purposes to boost the rankings of your website. This includes social engagement, influencer outreach, guest posts, and brand mentions, which help develop credibility. These links add credibility to your business.
Why Off-Page SEO Matters
When search engines ascertain a site’s authority and relevance based on external signals, which may be backlinks, brand mentions, etc, with an increase in the power of online platforms, customers can leave reviews on a business that greatly improves its credibility. Having a positive reputation on the web can add to the rankings of your website.
Best Practices for Off-page SEO Factors
- Receiving a backlink from a high authority site is a serious signal of trustworthiness.
- High-quality links from websites that are considered authorities are a strong factor. You don’t always need a direct link to drive the right traffic to your website.Â
- For example, making sure your Google Business Profile (GMP) is optimized for local SEO to appear in local map results is a smart move.
- Customer ratings and reviews help users trust your company.
- Promote your content with social and outreach from trusted sources to increase reach.
Difference between On-page and Off-Page SEO
On-page SEO is something that you do on your website, like content, Technical aspects, Meta tags, etc. Off-page SEO is something that you do outside of your control.
