Negative SEO hurts rivals’ search rankings by using spammy techniques to improve one’s position in SERPs. People do negative SEO for rivaling SEO companies or a website. It exploits spammy links to damage a site’s authority. When negative SEO is used, they spam, which disrupts the ranks of their competitors on the search engines and tricks them.
According to Google, it can recognize and ignore bad links. Many SEO experts are not confident anymore since negative campaigns have proven to work.
How Negative SEO Works.
Negative SEO often involves.
- Link spam is when a competitor creates links to harm your score.
- Fake link removal is when a malicious SEO requests to have a valid link removed from a site so that its authority may be weakened.
- Hacked websites: When someone gains unauthorized access to a website so they can alter its settings or links.
Why You Should Protect Your Site from Negative SEO
- While Google tries to stop Negative SEO, it does not always succeed. Possible consequences include.
- Discount on web traffic: Spam Backlinking will cover the penalty and thus decrease the ranking and visibility.
- Fake negative reviews will hurt your business’s reputation in local search results.
- Hacked Websites: If your site and ranking are impacted by a breach, it is hacked.
How to Protect Your Website from Negative SEO.
To protect your website, consider taking these steps.
- Regularly monitor your backlinks for any low-quality or spammy links and disallow them if necessary.
- Create notifications for lost backlinks from high-quality sites to monitor the situation. This will inform you to regain the links.
- Make your website secure. Have a strong password and two-factor authentication, and update your software to avoid hacks.
FAQs.
Is negative SEO still effective?
“Negative SEO through links is no longer an option.” Nevertheless, techniques like adding links and hacking can still be damaged.
