Why is a Meta Description Important?
Meta descriptions assist search engines in determining the content of a webpage to display the information in the search snippet.
A well-written meta description helps maximize the click-through rate as it sparks interest in users.
Helps in sharing on social media: A shared link of the meta description will show it as a preview.
SEO Best Practices for Meta Descriptions.
- Make sure each page has a distinct description that helps search engines and users understand the page’s content.
- Make sure that your description matches what people are looking for.
- Meta descriptions should not exceed 160 characters for desktop (PC) and 120 characters for mobile to ensure no distortion occurs.
- Always use Quality over Keywords, and don’t write irrelevant keyword stuffing.
FAQs.
What is the optimal meta-description length?
Search engines will only show 160 characters max for desktop and 120 chars for mobile.
How often does Google rewrite meta descriptions?
Google rewrites meta descriptions in 63% of searches based on user intent crossover, relevancy, and competitive keyword matching.
The above practices will make your meta description SEO-compliant and user-friendly.
