Local SEO is improving a website’s visibility in local search results through Search Engine Optimization. Local SEO is the practice of digital marketing that focuses on bringing your business online. It allows your business to appear in searches where your actual products or services are searched for.
The location of the searcher impacts local search results. Slightly different results will show for the search term “plumbing services” depending on the location, New York as well as Los Angeles. Local search results are best known for the “map pack” – or “local pack” – which shows businesses on a map with relevant business listings.
Why is Local SEO Important?
There are a lot of people out there who search on their mobile phones for local services. If your business services a specified geographical area and is not doing Local SEO, you will probably be missing out on a lot of sales. Improving your visibility will help a brand attract more business customers, increase traffic, and drive sales.
Local SEO Best Practices.
- Optimize Your Google Business Profile. : Make sure you create and optimize your Google Business Profile to help boost your chances of appearing on Google’s local map. Make sure you’ve entered all accurate information like business hours, location, contact information, and photos.
- Encourage Customer Reviews: Positive reviews are crucial for local SEO success. The more ratings and reviews your business gets, the more Google will trust it, and it will rank higher in local searches.
- Optimize Your Website for Local Search. : Make sure you have locally relevant keywords used by your target customers (e.g., “plumbing service in [the city]”) on your website. Think about creating pages with content that is at the location and the target customers in various locations.
- Build Local Citations. : Citations are references to your business name, address, and phone number of your business. To make your citation consistent and validate your business, make sure this information is consistent across trusted platforms.
