Local search marketing refers to the process of optimizing a business’s online presence to increase visibility in local search results. It aims to help businesses focus on serving customers in specific geographic locations. Helps businesses to appear in search engines when people search for products or services nearby.
Why is Local Search Marketing Important?
Local search marketing is an essential step for local SEO, and many customers search for businesses online. Key statistics highlighting the importance of local search marketing are:
- There are about 30% of all mobile searches are based on location.
- “Near me” has aced these searches to a greater percentage.Â
- It is observed that more than 75% of people who search for something on local searches visit within a day or two.Â
Local search marketing helps businesses to attract customers who are already searching for local vendors and are ready to purchase. This is one of the essential strategies for increasing foot traffic and conversions.
Best Practices for Local Search Marketing
- Conduct Local Keyword Research: Identify local keywords to understand what terms customers use when searching for your business. Using keyword research tools to find the phrases or keywords for the location is a better strategy. Creating landing pages targeting these terms to enhance visibility.
- Optimize Your Google My Business Profile: Optimize your free Google My Business profile is critical for appearing in Google Maps and the local search results. Fill in accurate business information, such as your NAP (name, address, phone number), and keep it up to date.
- Get Relevant Citations: mentions of your business’s NAP on other websites—help build your business’s credibility and accountability with search engines. Ensure your business is listed on major directories and data aggregators. My Business, as well as local or niche directories relevant to your industry.
- Bid on Local Keywords in Paid Search: While SEO is essential, paid search campaigns can further enhance local visibility. Bid on localized keywords to appear in Google’s paid search results. This can complement organic efforts and help you reach customers actively searching for your services.
