Link velocity refers to the rate at which the webpage or website acquires backlinks. It is measured in links or referring domains per month. Link velocity is the concept that originated from Google’s patents related to search engine algorithms. Many consider link velocity an important factor in building a website’s backlink profile in SEO.Â
Is Link Velocity Important for SEO?
Link velocity is a conversation that goes on the importance of link velocity topics among SEO professionals. This debate has many opinions; some believe that a higher link velocity signals to search engines that the website is gaining popularity. On the other hand, some don’t consider it a significant ranking factor. However, Google’s stance suggests that it is not the speed of ink growth but the quality and relevance of the backlinks that impact SEO.
Factors to Consider
- Natural Growth in the backlinks refers to a gradual, consistent increase in backlinks, which is generally seen as a positive signal.
- Spikes in Link Growth: Sudden spikes in link acquisition can raise suspicion of algorithm manipulation or spammy link-building tactics, resulting in penalties.
- Topic Relevance: A quick surge in backlinks due to timely, relevant content (e.g., breaking news or viral trends) can be viewed favorably.
How to Check Link Velocity?
To track the link velocity of a website. With the help of tools, you can examine the number of backlinks over time. Observing backlinks patterns for steady growth and large fluctuations is the insight you can get. This insight can help you maintain a natural link profile.
While link velocity is not recognized as a ranking factor by Google, maintaining a steady and natural link growth pattern is recommended to avoid penalties. Focus on acquiring high-quality, relevant backlinks rather than attempting to accelerate link acquisition.
