A link scheme, also called “link spam,” The use of link schemes is a form of black hat SEO practice. It uses link manipulation to affect search rankings. Link schemes acquire and distribute bulk links to artificially enhance a website’s ranking in the search results. A search engine considers these actions to be unethical and against their directives.
Common Types of Link Schemes.
- Purchasing or selling these types of links for money, goods, or services is a shady practice.Â
- Too Many Link Swaps: Doing so at an unreasonable level is not a good practice.
- There is no need to paraphrase the statement as it already consists of 10 words.
- Necessary links, like being mentioned in the Terms of Service or other agreements, are unethical link-building practices.
- Ad Links Passing Ranking Credit means links in advertising that send ranking credit.
- Overusing links that are loaded with keywords in guest posts or comments.
Why Avoid Link Schemes?
If your site participates in link schemes, it runs the risk of being penalized by Google as well as a manual action. Manual actions can either demote your ranking or remove your site. You will also be able to tell if your site has suffered from either of them through the Search Console. Google is always making improvements to the algorithm so that it can continuously think of ways to conquer link spam.
