Link rot refers to the term that is used for the decay of hyperlinks on the internet. When the links are no longer intended to reach the destination. The reason for the link decay can be if the linked content has been moved, deleted, or made available while the links are the same. You can say link rot as broken links. Those are the links that are not nonexistent and have inaccessible pages.
Common Causes of Link Rot:
- Website Structure Changes: When a site gets structural changes or migrations without implementing proper redirects. This can cause broken links.
- Content Deletion: When the links that point to content have been removed or are no longer available.
- Website Shutdowns: If a website goes offline or its domain expires, links get broken.
How to Find Broken Links?
You can use tools to identify inbound and outbound broken links on a website and fix them accordingly.