Keyword ranking is a term used to define a website’s rank on the search engine result page (SERP) for a specific keyword. Every website is competing to rank itself for multiple keywords to grow organic ranking and visibility across search engines.Â
What is the Importance of Keyword Ranking?
Keyword rankings are the most essential metric to measure your website’s performance on the search engine for the specific keyword and search query. Higher rankings result in more organic traffic and click towards the website. Monitoring keyword rankings metrics to measure SEO performance and identify opportunities for improvement.
How can you Check Keyword Rankings?
- Google Search Console provides average ranking positions for keywords.
- Using SEO tools offers precise keyword ranking data across different locations.
- You can measure keyword ranking manually; you have to type the keyword as the search query and see where your website is ranking.Â
Best Practices for Improving Keyword Rankings:
- To get a higher ranking on search engines, you can optimize the content with search intent. Make sure the content aligns with users’ expectations for a keyword.
- Get Quality Backlinks – Getting Backlinks from reputable sources improves domain authority and ranking potential.
- Enhance content quality and relevance. A well-structured, informative, relevant, and up-to-date content ranks better on the search engines.
- Improve on-page SEO for the website. You can use target keywords in titles, headings, meta tags, and content in a generic way.
- Boost user engagement and user experience for your website and content. Faster load times, mobile-friendliness, and clear formatting improve user experience.
FAQs
Can you pay Google to rank higher?Â
No, organic rankings are determined by Google’s algorithm, not paid promotions. You have to rank your website organically by optimizing the website and content to make it more SEO-friendly.
Are “keywords” and “search queries” the same?
 Yes, almost refers to words or phrases people enter into search engines.
