Key Factors Affecting Indexability.

• It refers to how easily search engine bots can access and navigate a web page. Problems like disallowed directives in the robots.txt file can prevent crawlability.
• The crawlability of a webpage is mainly the focus of all search engine spiders or bots. However, basic mistakes like providing disallow directives in a robot.txt file can ruin its crawlability.
• When two or more pages contain the same content, then canonical tags tell search engines which version to index.
• Internal linking means linking the pages to help the search engines find the pages and index them.

Improving Indexability.

• Make sure search engine bots can crawl on a particular page and aren’t restricted by the robots.txt file.
• Use each Meta tag wisely. Use no index tag on pages you don’t want indexed. Such as duplicate content and low-value pages.
• Use Canonical Tags: If you have duplicate content, you can use canonical tags to point to the preferred version.
• Be able to have the same keyword on the same page. Do not stuff keywords.

When site owners optimize the page pressure cage, it helps their site to get indexed. This means when users search for anything, their relevant content gets indexed. Indexability refers to factors that can prevent a web page from appearing in search results.