Google Webmaster Guidelines (Google Search Essentials). Google Search Essentials are guidelines that Google recommends to improve your website’s ranking in its search results and avoid getting penalized by them. These guidelines will help Google search engines to crawl, index, and serve your web pages.
Google Search Essentials consists of three key areas.
- The technical requirements make sure that Google can access, crawl, and index the site. Having a live and accessible webpage has some meaningful content.
- Spam policies: your page must not include deceptive practices like cloaking, stuffing, scheming, and autogenerated spam. If you violate these rules, your rank gets penalized in search results.
- Best practices encourage you to publish quality content and create a website structure for SEO.
- Following these guidelines helps keep the performance of your website and avoid penalties. You can review the full Google Search Essentials here.
