The Google Top Heavy Update was first launched in January 2012 and was a page layout algorithm update that aimed to lower the rankings of websites that contain too many ads above the fold, this makes it difficult for users to see the actual content. Through this update, pages will be less likely to have unreadable text or lots of ads.
Why Is It Important?
November 2022 Core Update aims to improve search quality and provide users with a good user experience. If a website has header and sidebar ads that push the main content too far down, it may get a lower ranking.
How to Avoid Top Heavy Penalties.
- To ensure compliance with Google’s page layout algorithm.
- Keep ads as far below the fold as possible. At least some content should be accessible.
- Make content easily viewable – users should not have to scroll much to view it.
- Make sure to load pages quickly, and so on.Â
