Google Pigeon was a Google search algorithm update launched in 2014. This update aims to improve local search results by refining Google’s rank signals for businesses and locations. This update keeps the connection between Google’s core search algorithm and Google Maps stronger. This results in accurate and relevant local search results.
Why Was Google Pigeon Important?
Google Pigeon updated impacted local SEO by:
- Enhancing ranking accuracy for local businesses
- Giving importance to proximity, relevance, and prominence in local search results.
- Elevating business visibility of directory sites that are based more on local searches.
- Accuracy in geographic radius for local search rankings
Best Practices for Google Pigeon Compliance
To optimize for Google Pigeon:
- Ensure accurate NAP (Name, Address, Phone Number) consistency across all directories
- Optimize Google Business Profile for better visibility on local searchesÂ
- Focus on local backlinks and citations for improvement.Â
- Encourage positive customer reviews to boost credibility.
