Google Knowledge Graph is a database that allows Google to improve its search results by using information from different sources. It enables users to view relevant information about people, places, and things on the search results page. Creating a better and smarter search experience.
Key Features.
- The Knowledge Graph, used mainly by Google, enhances search results by understanding relationships between different keywords.Â
- Knowledge Panels: Information that comes from this graph appears in Knowledge Panels, which are shown on the right-hand side of the search results. These panels have snapshot information of that entity, like a short bio, images, related links, etc.
- The user experience is improved even more since users can easily get what they are searching for without leaving the search results page.
- The Knowledge graph helps in disambiguation between similar terms or entities so that the users are shown the most relevant results.
Becoming Part of the Knowledge Graph.
To increase the chances of your brand being in the Knowledge Graph.
- Create profiles on major social media platforms and maintain them. Your website must contain quality information about your entity to increase your chances.
- Utilizing schema markup on your site enables Google to decode and catalog your content, aiding its inclusion in the Knowledge graph.
- Try to be featured on a reputable database and platform such as Wikipedia or WikiData because Google often uses them as a source.
- If your entity is featured in the Knowledge Graph or the answer box, then it will come in handy.
