Google Hummingbird is the major update of Google Algorithms, launched in 2013. This update focuses on Google’s understanding of natural language and conversational queries. Â
This update majorly focuses on voice search and long-tail keyword queries; this allows Google to precisely understand the natural language and extract the exact meaning for the process. It impacted approximately 90% of searches but did not have drastic ranking shifts.Â
Is Google Hummingbird an Algorithm?
No, Hummingbird is a Google update. It is not a standalone algorithm like PageRank or RankBrain. It was a fundamental update to rewrite Google’s search engine core to interpret search intent and context better. Would you like any further refinements to match specific SEO goals?