Working on Google Analytics?

Google Analytics works simply. There is an easy way, all you need is to add a small tracking code to the header of your website. By adding the code to the website, you can get insights on the Google Analytics dashboard, which collects data about visitors’ interactions and gives insights. This data insights is aggregated and presented in reports in three broad categories:

• Acquisition refers to how users came to your website,e, e.g., organic search and paid ads referrals. 
• Engagement refers to the activity users perform once they reach your website (e.g., page views, bounce rate, time spent)
• Conversion: refers to the users that converted into customers by purchasing, form submission, or contributing to your business goals (e.g., purchases form submissions)

Metrics and  Dimensions

• Metrics refers to quantitative data such as sessions, pageviews, and bounce rate.
• Dimensions: refers to the qualitative attributes that describe the metrics, such as the source of traffic, or the page users visited.

Practical Applications of Google Analytics

• Traffic Analysis: Understanding way from where your traffic comes from (e.g., search engines, social media, referrals) and how it behaves on your website.
• SEO & Content Strategy: Using insights says a lot about user behavior and traffic sources to optimize your SEO strategy and improve high-performing content.
• Conversion Tracking: Set up goals and track how users interact with your site to measure the success of your business objectives.
• Analyze campaigns: Tool to manage marketing campaigns and analyze the success of your digital marketing campaigns. 
• Improvement in marketing: With a better understanding of your marketing campaigns, identify opportunities for improvement in the market.