Google Alerts are free services given by Google. In this service, Google sends alerts and notifications whenever a query related to your content appears online. There are options to customize the notification frequency of alerts and receive updates as often as once a day or once a week.
Why is Google Alerts Useful?
- To keep the users updated on the topics you care about, from news and blog posts to videos and books.
- To monitor businesses and brands, like updates related to Monitoring your brand’s online mentions, track reviews, and follow competitors’ activities.
- SEO updates Google Alerts is a valuable tool for identifying link-building opportunities, monitoring unlinked brand mentions, and tracking content ranking well.
Key Uses of Google Alerts:
- Set alerts to monitor your competitors’ websites’ performing well, or brand mentions to stay updated on their activities.
- Get notifications for brands or products that are mentioned online, helping to manage reputation and engagement.
- Identifying opportunities for backlinking by receiving alerts for brand mentions or products that don’t link to your website or any other.
- Set up alerts for terms like “guest post by specifying the topic” to find new platforms for guest blogging.
Advanced Uses of Google Alerts:
- Monitor Website Security: Set alerts for potential link injections or low-quality content that could harm your website’s SEO.
- Find and Answer Questions: Receive notifications about relevant questions in forums or Q&A sites, allowing you to position yourself as an expert in your field.
For even more robust alerts, you can use tools like Ahrefs Alerts, which offers additional features like backlink monitoring and keyword tracking.
