An external link (or outbound link) is a hyperlink that directs users to a webpage or resource outside of your website. This contrasts with internal links, these links connect pages within the same domain.

Why are External Links Important?

• External links create a web of connections that help users find their way from one site to another. It also aids in SEO as they contribute link equity to facilitate transfer from one site to the next. The linked pages would rank higher in search engines because of this.
• When links on other websites point to your website, those links are called backlinks and they are an essential ranking factor.
• It can make your page more authoritative in the eyes of search engines which adds to its credibility.

Best Practices for External Links.

• Link to Other Sites: Link to other sites when the content enhances user experience. 
• Don’t use shady tactics. For example, try not to buy or sell links and exchange too many links. Be cautious. 
• Use descriptive anchor text that describes the page destination clearly. Users and search engines should easily understand what the page is about.
• Always check for broken or redirected external links that can affect user experience and SEO efforts.

FAQs.

Can external links hurt a website?

External links may harm the website if they are a part of a link scheme. Like purchasing backlinks or using unnatural link-building strategies.

What are internal links?

Internal links connect the pages on the same website. They give a better structure and better navigation for the user on the website. It helps SEO because it allows you to link related content.