The entry page is the page on which a visitor lands on a site. The entry page can be any page on the site, not the homepage. For example, let’s say a blog post of the site ranks well on search results and a user clicks on it. That blog post becomes the entry for many users to the website which will be the entry page for that visitor’s session. Other pages like the homepage, product pages, or pricing pages can also be an entry page.
The term “Entry Page” is referred to in analytics tools like Adobe Analytics. But in Google Analytics it is usually called a landing page. But in Marketing terms “Landing Page is mostly used for a page, landing page designed for the campaign (e.g. PPC Ads, Email marketing)”.
Why Are Entry Pages Important?
- Entry pages matter because they create the first touch point of your website. How visitors perceive and interact with the entry page determines their engagement on your site. The design, speed, and mobile usability of a site.
- Some visitors may not convert into customers (money pages) after seeing your entry pages. However, entry pages introduce them to important content and conversion points. Optimizing entry pages can lead to increased engagement and traffic on money pages, increasing conversion rates.
- To make sure that your entry pages are best optimized, follow the guidelines for optimizing the entry landing page.
- Entry pages should load quickly. Speed optimization is essential. Pages that load slowly raise bounce rates and lessen user engagement. Use a CDN, optimize images, and code to enhance speed.
- Give Users a Better Experience: A structured design with easy navigation gives a positive first impression. Make sure that the entry pages look good and are easy to navigate to help visitors.
- Link to relevant money pages (conversion-focused pages) from your entry pages (entry pages). Use clear anchor text to tell visitors where to go next.
FAQs.
What distinguishes a landing page from an entry page?
A landing page is a single page created for a specific campaign, like paid ads. An entry page is the first page a user visits during their session. You can choose the high-performing page of your website as your entry page.
