Entity-based SEO is an approach that focuses on customizing your content for entities. Search engine interpretation of meaning and context behind words is made possible by this strategy. So the search engines deliver more relevant results.
It does not seek to target specific words or phrases. In this type of SEO, you optimize and clarify entity relationships and their relevance to content to the search engines. This technique is desirable for tuning with engines to enhance the capacity to understand the true meaning of searcher queries and the queries’ context.
How Entity-Based SEO Works.
- Search engines employ complex algorithms that figure out and sort SEO entities. For example, if a searcher were to query “Apple,” the search engine would recognize whether they were looking for the fruit or the tech company. By providing meaning for what the entity is, entity-based SEO provides clarity.
- Strategies To Implement Entity-based SEO
- Entity Identification: Mention the Entity Explicitly
- Contextual Content: Make clear the context around the entity with surrounding content.
- Make use of schema markup so search engines can identify entities and relationships.
- Building Authority: Create authoritative content for relevant entities to further the site.
