An editorial link is an organic and inbound link, which means they are earned naturally, not requested, paid for, or exchanged. An editorial link is also known as an “earned link,”. When another site links to your content simply because they like it, that’s an editorial link. Editorial links are awarded to your website naturally for the quality of your content. This happens because your content is viewed as a “vote of confidence” in the content by Google and other search engines.
Why Are Editorial Links Important?
Editorial links are very important in SEO as they help improve the authority and ranking of a website. Mostly editorial links are earned organically as they fall in the guidelines of Google and do not spam. The content that you see on the internet is said to be refined. Search engines tend to rank pages with more editorial links higher, viewing them as more authoritative.
What Types of Content Earn Editorial Links?
- Typically only content that is useful and adds value to the readers tends to attract editorial links. Some effective types of content for link building are:Â
- Research Studies are original results and case studies attract editorial links.
- User-friendly tutorials and guides offer in-depth, valuable content.
- Infographics offer visual content that proposes a visual representation of complex information in an engaging manner.
- Interactive resources assist users in carrying out particular tasks.
How Are Editorial Links Used?
An editorial link is a link within content where the site doing the linking provides context about the link. A blogger, for instance, would link to a study or article that supports a particular claim in their post discussing the editorial link and use that study as the anchor text for that link.
