A doorway page or gateway page is a webpage designed solely to rank for specific keywords and redirect visitors to another page. These pages are associated with black-hat SEO tactics and are considered web spam by Google.
Why Are Doorway Pages Risky?
- Low Value for Users – They serve less meaningful content and these pages usually exist only to manipulate rankings.
- Misleading Tactics – Often used to deceive or mislead the search engines and users by redirecting traffic to another page.
- Risk of Penalties – Google can actively detect and penalize doorway pages to maintain search quality.
- Potential Security Risks – Some pages may lead to malware or phishing sites.
To maintain ethical SEO and strong rankings in search engine result pages. Websites should focus on high-quality content and user experience, rather than relying on doorway pages.
