The customer journey is the complete experience a person has with a brand, from awareness to after-purchase. Every contact and choice a consumer makes over the journey is included. Our emotions, research, and engagement with the brand can influence it.
Key Stages of the Customer Journey.
- The customer notices a problem or need. When a customer has a need or a problem, brands can capture attention through awareness-based content, broad keywords, and educational resources that relate to the stated need or trouble.
- The customer studies options in depth. When developing your SEO strategies, it is important to execute them with detailed comparisons, reviews, and case studies around very specific and solution-based keywords.
- Customer ready to buy. Your product pages, testimonials, and CTAs (calls to action) should be optimized as well to guide them through their final choice.
- Engagement Goes Beyond The Purchase Content, FAQs, and loyalty program emails nurture and retain customers for repeat buying behavior.Â
SEO and the Customer Journey.
Just like with SEO and behavior, just as you are marking conditional logic providers: When businesses optimize for intent-based keywords and search behaviors, they enjoy better visibility, user preferences, and problem-based keywords.
