Content gap analysis is an SEO and content marketing metric used to identify missing topics on websites. It refers to content representations not appearing on your site or those that are under-represented. It compares and analyses your content with that of your competitors and identifies the areas they are not covering. This helps you to cover the topic ahead of them.
Working on Content Gap Analysis?
Content Gap analysis is a process that involves.
- Find Which Topics Work for Your Competitors that Rank Well. This provides you with a clue that you can include on your website.
- Gap Identification (Keyword and Topic): Identifying valuable keywords and content topics for which your audience is searching but yet you haven’t targeted.
- Develop fresh content that you lack, and improve your existing pages to fill those gaps. Ensure it meets user intent and provides value to readers.
Importance of Content Gap Analysis?
- Businesses can benefit from doing a content gap analysis.
- Better search rankings by using popular keywords.
- Make sure to not repeat your competitors.
- Creating a solid content strategy that covers all aspects of user needs
- Fill in the content gaps that competitors are using to boost your website traffic and authority.
Content gap analysis aims to identify opportunities that increase the relevance and authority of your website in your niche. To get started, understand your competitors’ content.
