When two or more words (or terms) appear together in a certain text, document, or webpage it is known as Co-occurrence in SEO and natural language processing(NLP). When two terms frequently appear together, search engines such as Google interpret this as them being semantically related or thematically connected.
Many pages using “content writing” and “SEO” together often could be an example of co-occurrence. These subjects may be what search engines consider being talked about together often to reinforce their strength and relation.
Importance of Co-occurrence for SEO.
While co-occurrence won’t impact rankings, it can be helpful to understand keywords. It helps identify which terms are grouped and can guide content that aligns with user intent. For example, genuine use of related terms through co-occurrence can help improve the content and indirectly rank.
Search engines use co-occurrence to identify how content is grouped according to the intent behind your content. Especially when similar words are used in similar contexts.
