Article syndication, or content syndication, refers to republishing articles or content from one website to third-party websites. The republished content includes an attribution to the source, often with a canonical link to avoid any SEO issues related to duplicate content.
Why is Article Syndication Important?
Article syndication can be an effective marketing strategy for the following reasons:
- Increased Referral Traffic: Syndicated content includes getting links back to the original website, and driving traffic from readers. Who finds the articles or content helpful or interesting?
- Brand Awareness: Republishing articles liked by readers on reputable third-party sites exposes your brand to a wider audience. This helps to establish authority and industry leadership.
- SEO Benefits: With proper attribution and canonical links to syndicated content. This can contribute valuable backlinks, boosting the rankings of the web pages.
How to Find Article Syndication Opportunities
Here are ways to find places to syndicate your content:
- Google Search: Use phrases like “originally published on” to find content to be republished across relevant sites.
- Site Explorer: Use tools like Ahrefs’ Site Explorer to identify relevant sites in your niche that republish content.
- Paid and Self-Syndication:
- Paid Syndication: Some platforms allow paid placement of content on prominent websites.Â
- Self-Syndication: You can also republish content on platforms like LinkedIn, Medium, or Reddit. Where you do need to pay for republishing content.
FAQs
- Can Article Syndication Affect My SEO?
While article syndication can create duplicate content. However, it doesn’t negatively impact SEO if done correctly with canonical links or taking measures to avoid content duplicity. - Is Syndicated Content Duplicate Content?
Yes, syndicated articles are considered duplicate content. However, with proper canonical links, the content duplication is handled in a way that impacts the SEO of the original article.
