The visible text on a hyperlink that can be clicked on is called anchor text. This text is a hyperlink that redirects to a different site. This helps search engines and users know the context and content of the linked page by reading the hyperlink.
Types of Anchor Text.
- An exact match link is a clickable text on a webpage that aims to rank for a specific keyword.
- Phrase Match means your page contains the target keyphrase along with other terms.
- Adding some words of the target keyword but not the exact phrase mot is a partial match backlink.
- Branded matches involve the utilization of a brand name as anchor text.
- Generic anchor text refers to any non-specific relevant-to-context phrase that describes a link, like “click here” or “read more.”
- The term “image alt text” refers to the alternative text relevant to the image of the linked page.
- Raw URL: Displaying the raw URL as the anchor text (e.g., https:// anchor text . com).
Why Anchor Text Matters for SEO.
Anchor text is important for SEO as it provides context to users and search engines. Anchor text on the linked page helps enable the search engines to understand the topic of the page. Anchor texts are crawled to improve search engine rankings; make sure to create relevant, descriptive anchor texts that can help in indexing.
Best Practices for Creating an Anchor Text.
Write anchor text that clearly defines the linked content. It helps users and search engines more easily understand the content’s relevance.
Make sure you don’t stuff your anchor text with SEO keywords used on the web pages.
Use different anchor text for links on a single page. Avoid repeating them. You can use synonyms or related phrases to make it user-friendly.
Make sure your anchor text is relevant to the page they will land on. This creates user interactions, as well as improves search visibility.
