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A 301 Redirect is a permanent redirection of a page. This redirects the page from one URL to another. Notifies browsers and search engines about the new location of that particular webpage. This 301 redirect prevents “404 Page Not Found” errors and grants a new page that has a majority of the SEO value of the original page, including link equity.
Key Benefits:
- For SEO maintenance: It ensures that the new URL inherits the old links’ equity or ranking power.
- User Experience: Redirects users and search engines with precision to the relevant page.
Key Differences from 302 Redirect:
- A 302 Redirect is a temporary redirect, while a 301 Redirect is permanent. The 301 redirect signals search engines to update their index to reflect new page locations.