Yelp reputation management controls various consequences of online toxicity for businesses against Yelp.  It helps improve customer perception of locating your profile and using your services more.

Key Strategies for Yelp Reputation Management

• Watch Feedback and Insight Over Time.
• Professionally reply to both negative and positive feedback. 
• Get happy customers to review your business and product.
• Fixing Problems Caused by Negative Reviews Goes a Long Way

It aids the business in developing reliability, attracting customers, and a strong online presence.