Web scraping for Online Reputation Management (ORM) is about extracting data from the web to assess the mention of a particular brand, firm, person or company on the web. ORM helps companies monitor their reputation and develop effective strategies to improve their image. Companies improve their reputation, engagement, and potentially other crises by analysing trends and customer feedback.
Purpose & Benefits of Web Scraping for ORM
- Reputation Monitoring – Proactively tracking mentions across various platforms
- Sentiment Analysis – Analyzing audience perception of a brand or individual.
- Crisis Detection plan – Identifies negative content and creates a plan that can respond to the crisis promptly and in a professional manner
Ethical Considerations for Web Scraping for ORM
- Compliance with Website Policies: It is important to comply with the website policies. Always follow the terms and guidelines of a website so as not to engage in data extraction without permission.
- Data Privacy Protection: Make sure that the data you obtain does not violate privacy laws.
- Avoiding Malicious Intent: Do not use scraping to spread misinformation (inaccurate information to create confusion), spam, or harm competitors.
- Transparency & Accountability: Online reputation must be improved and businesses must not exercise data inappropriately; businesses must disclose scraping practices when necessary.
By using this technique, both business and individuals can monitor ORM, protect reputation, and remain updated.
