Search Engine Reputation Management (SERM) refers to the practice of assessing the performance of the individual or brand or business on the search engine ranking results. SERM optimizes positive content, suppressing negative search results, and ensuring better online presence. SERM assists to enhance brand presence, reputation, and business credibility.
Key Strategies in SERM:
- SEO & Content Optimization – is the process of creating and marketing relevant, high-quality, and keyword-rich content in SERPs
- Negative Content Suppression –Utilizing SEO techniques to incorporate additional affirmative content that may push down damaging or overselling content from the search results..
- Online Review Management – Getting good reviews and professionally handling bad reviews.
- Crisis Response & Monitoring – Monitoring mentions of your brand and dealing with threats to reputation.
SERM helps businesses and individuals maintain and enhance online presence, build trust, and protect their online brand reputation in search engine results.
