A reputation score helps understand the online reputation of a person or business through evaluations based on such a score.  A brand reputation score is given to content that positively or negatively impacts a brand’s reputation.  It helps gauge audience perception and credibility across.

Key Factors Influencing Reputation Score

• Reviews and ratings: Google and social media will have reviews and ratings. 
• SEO optimization check: examine the site’s current location on SERP and other SEO friendly & optimized results. Know whether or not a site is visible and present on SERP.
• Social Media Platforms Analysis: Analyze the relevant social media platforms that the business’s target audience interacts with and engages with the business.
• Evaluate news and media: To keep track and evaluate site mentions, bring in news and media mentions.
• Updating business Information: Helpful, up-to-date, or verified relevant business/personal information.

Having a high reputation score means the entity is a trusted business or person. A low reputation score may mean there is some reputational risk to manage.