Image SEO for Online Reputation Management (ORM) refers to optimizing images to enhance search visibility, improve brand perception, and leave an inspiring message. It also helps to suppress negative content in image search results. This strategy helps individuals and businesses control their online image and reinforce a positive digital presence.

Key Image SEO Techniques for ORM

• Optimized File Names – Use descriptive, keyword-rich file names (e.g., “brand-name-award.jpg”).
• Alt Text & Captions – Add relevant alt text with ORM-focused keywords to improve accessibility and search rankings.
• High-Quality & Authentic Images – Use professional, brand-aligned visuals to establish credibility.
• Metadata Optimization – Embed relevant EXIF data and geo-tags where applicable.
• Backlinking & Image Embeds – Distribute optimized images across reputable websites, social media, and press releases for higher authority.

Suppression of Negative Images – Publish and promote positive images to push down unwanted visuals in search results.
Effective image SEO strengthens brand reputation, improves search rankings, and ensures a visually appealing and credible online presence.