Hashtag Reputation Management uses hashtags to monitor, analyze or influence customer perceptions of your brand. Hashtag Reputation Management is being used on social media. When managed correctly, hashtags help in damaging reputation but increasing brand awareness.

Key Strategies for Hashtag Reputation Management

• Hashtag Analysis: We conduct a sentiment analysis using the monitoring of brand-related hashtags, is it right to go for or not. 
• Promoting Hashtag: Through campaigns, you are boosting engagement and promoting hashtags that are friendly for brands.
• Responding to Engagement on The Hashtag:  Deal with negative and positive conversations in a professional as well as efficient manner.
• Prevent Misuse of Hashtag: Using some ORM (online reputation management) method, you can prevent the misuse of your hashtag by a rival or troll.
• Creating Branded Hashtag:  Develop branded hashtags to manage marketing and reputation, and align with your brand..

To enhance hashtag strategies and engagement, leverage the data.