Fake reviews are dishonest or misleading customer ratings that aim to deceive people’s perceptions about a product, service, or business. There are many ways that fake reviews can be made. However, most of them are not authentic. Using fake reviews is against the search engine rules, and may lead to penalties.
Types of Fake Reviews
- Companies pay or incentivize individuals for biased reviews.
- Fake reviews are created in bulk using automated systems.
- Fake negative reviews are made about one’s competitors to trick or confuse the target audience.
Many misleading reviews are posted to trick customers on a large scale.
Impact of Fake Reviews
Fake reviews trick shoppers, violate search engine guidelines, and platform rules. There may be major actions that lead to heavy penalties. If businesses get caught doing this, they will lose credibility.
