Defamation refers to making false statements either, written (libel) or spoken (slander)—that harm an individual’s or a business’s reputation. In the context of online reputation management (ORM), defamation can be negative reviews, false allegations, or misleading content, websites, social media, or other digital platforms.
Why is it important to manage Defamation?
- Protects Reputation – Online Reputation Management helps to prevent the spread of false and damaging information.
- Legal Implications – If not handled, defamation can lead to lawsuits and penalties.
- Business Impact – Defamation causes negative misinformation that can harm customer trust and sales.
- Content Removal & Suppression – ORM strategies help manage and mitigate defamatory content.
How can ORM manage Defamation?
- Monitors & Suppresses Defamation – Online reputation management helps to track and reduce the visibility of harmful content and boost positive content.
- Search Engine Management – Pushes down false claims, promoting positive content.
- Content Removal – Online reputation management works to identify and remove defamatory material where possible.
- Social Media & Review Protection – Manages false reviews and misleading posts and creates better profile management.
- Brand Trust & Credibility – Ensures defamation doesn’t define reputation and does not harm their business.
- Legal & crisis response and management: ORM supports legal actions and rapid crisis management.
By addressing defamation proactively, businesses and individuals can safeguard their online presence and maintain a positive digital reputation.
