Crisis Management is a strategic process of identifying, responding to, and mitigating risks or disruptions that could harm an organization’s reputation, operations, or stakeholders. Crisis management gives proactive planning, real-time response, and post-crisis recovery to minimize damage and restore public trust. Every organization needs to be aware of crises and have its crisis management plan ready to mitigate higher risks. 

Why is Crisis Management Important?

• Proactive planning protects brand reputation and credibility.
• It ensures quick and effective response to emergencies.
• Helps mitigate financial and legal risks with timely management.
• Recovery and timely action can help to maintain customer and stakeholder confidence.
• Gives long-term business resilience and recovery.