Branded search results refer to the results that appear on the search engine when the user searches for a specific product, brand, service, or company name. These branded search results include brand website address, social media posts, and new articles. Along with relevant comments associated with the user search query and its brand.
Why Are Branded Search Results Important?
- Analyse Brand Perception: Branded search results help to manage the online reputation and know how customers perceive your brand.
- Improves Click-Through Rates (CTR) – Higher visibility leads to increased traffic, more clicks on the official link, and a rise in organic traffic and user engagement.
- Enhances Brand Authority and Trust – When your brand has significant online presence, it enhances brand authority, trust, and credibility.
- Controls Brand Messaging – Helps showcase official websites, social media, and positive content. Gain insights to improve content for better user engagement.
- Boosts Conversions – Increases the likelihood of customer engagement and sales.
- Competitiveness – Helps to dominate search results with ads or content targeting the brand name.
Key Components of Branded Search Results
- Official Website – Usually the branded search result includes those brands that have a strong online presence, and then often displayed with website links.
- Google Knowledge Panel – Here it displays brand information, logo, contact details, website links, product category, and social media links.
- Social Media Profiles – Branded search result also mentions those brands that have social media listings on different platforms.
- News & Reviews – Articles, blog posts, and customer reviews that influence public perception.
- Paid Ads – mentioning your brand on competitor or brand-owned ads targeting the brand’s keywords.
