Brand monitoring refers to the process of monitoring or tracking brand mentions of the brand, product, or services. These brand mentions can be on different digital platforms, which mostly include blogs, news, social media platforms, websites, forums, and review sites. These brand mentions also give insights and audience perception for your brand and help to make some informed business decisions. 

Why is Brand Monitoring Important?

• Reputation Management – Identifies potential PR issues, negative reviews, or crises before they escalate. It is important to address them accordingly to maintain a brand reputation. 
• Customer Engagement – Allows businesses to respond to customer feedback and enhance relationships. It helps brand awareness and customer engagement. 
• Competitive Analysis – Helps compare brand perception against competitors.
• SEO & Visibility – Identifies backlinks, citations, and brand mentions that impact search rankings.
• The Brand perception among the audience: Brand mentions give an insight into how customers perceive your brand and work to match customer expectations and be competitive in the industry.  

Key Brand Monitoring Channels:

• Social Media (Facebook, LinkedIn, Instagram)
• News & Blogs (Google News, industry blogs)
• Review Sites as per your niche
• Forums & Communities (Reddit, Quora)