A backlink is also called an inbound link or incoming link. Backlinks indicate to search engines that content is trustworthy and authoritative. They use this to determine how relevant and trustworthy the webpage is. Backlinks are hyperlinks from one website to another.
Why Are Backlinks Important?
The primary off-page SEO component of Search Engine Optimization (SEO) is backlinks. If a website has strong backlinks, then it will rank well. Getting backlinks of superior quality from an authentic site can enhance the visibility of a particular page. On the other hand, getting poor-quality backlinks or spam backlinks can cause your website to lose rankings on the search engine.
Types of Backlinks
- Do Follow Backlinks – transfers SEO value or link equity from the linking site to the linked page.
- NoFollow Backlinks won’t pass SEO value but can drive traffic as well as brand visibility.
- Internal backlinks are anchors linking pages within the same website to improve navigation and SEO.
- When other websites link back to you, those are external backlinks. These backlinks can enhance your domain authority and search engine ranking.
